2023 is the Era of Mixed Reality

“Recently, in Brazil, two brazilian twins with conjoined heads were successfully separated using the Mixed Reality Technology in a highly complex medical operation usually having less than 7% of success rate.”   

The world is changing. 

According to expert predictions, a new era, a new age is upon us. The age of Mixed Reality (MR).

MR, an immersive technology that combines elements of both virtual reality (VR) and augmented reality (AR), has been steadily gaining momentum across the globe, and change is sincerely rapid in India.

As technology continues to advance, many experts predict that 2023 will be the year when Mixed Reality truly takes off, particularly in India.

But why exactly?

Due to the rapid advancements in Mixed Reality technology. 

In recent years, significant progress has been made in areas such as colour-passthrough cameras, display resolution, tracking capabilities, and computational power. These advancements have paved the way for more immersive and realistic Mixed Reality experiences. 

As technology becomes more integrated into our daily lives, people are becoming increasingly aware of the possibilities offered by Mixed Reality. The widespread popularity of mobile AR applications like Pokemon Go and Snapchat filters has familiarised people with the concept of overlaying digital content onto the real world. 

This has created a demand for more advanced Mixed Reality experiences that offer enhanced immersion and interaction. As consumers in India become more tech-savvy and discerning, 2023 is likely to witness a surge in the demand for MR devices, applications, and content.

Let’s quickly walk through some of the most potential industries likely to get revolutionised by MR. 

Education and Learning – Mixed Reality offers the potential to revolutionise education by creating immersive and interactive learning environments. Students can explore virtual worlds, conduct scientific experiments, and interact with 3D models, enhancing their understanding and retention of complex subjects. With the Indian government’s emphasis on digital education and technology-driven learning, 2023 could witness a significant integration of Mixed Reality in classrooms across the country.

Healthcare – With MR, surgeons can practise complex procedures in a virtual environment, reducing the risk of errors during actual surgeries. MR can also enable remote collaboration and training for healthcare professionals across the globe, improving accessibility to quality healthcare in remote areas. (Just as in the example above from Brazil). Given India’s vast population and the need for affordable healthcare solutions, 2023 presents an opportune time for the widespread adoption of Mixed Reality in the Indian healthcare ecosystem.

Gaming & Entertainment – By blending the real and virtual worlds, MR has the potential to revolutionise the gaming experience, making it more immersive and interactive than ever before. Mixed Reality can enhance live events, concerts, and sports, providing audiences with a unique and engaging viewing experience. And just so you know, Diler Mehndi has just bought a land in Metaverse, and named it ‘Balle Balle Land’.

Augmented Reality Technology Trends in 2023

Augmented Reality (AR) technology has come a long way since its inception and in 2023, AR continues, revolutionising industries and revolutionising how we perceive reality.

Some of the trendiest technology trends of Augmented Reality are mentioned below – 

1- Enhanced Wearable Devices:

In 2023, we see significant advancements in wearable AR devices, such as smart glasses and headsets. These devices will become sleeker, more comfortable, and offer enhanced functionalities over the time, but the change has begun. 

Manufacturers are investing in miniaturisation and improved display technologies, resulting in lightweight and stylish wearables.

Moreover, wearable AR devices will become more integrated with our daily lives. They will offer features like voice commands, gesture recognition, and eye-tracking, enabling seamless interactions with the virtual world. 

2 – Spatial Mapping and Object Recognition:

Spatial mapping and object recognition are crucial aspects of AR technology. AR devices will leverage advanced computer vision algorithms and sensors to map the physical environment in real-time, allowing for precise object placement and interaction.

These advancements will greatly benefit industries like architecture, interior design, and retail. Architects can visualise their designs in real-world environments, enabling clients to experience the proposed spaces before construction even begins. Retailers can utilise object recognition to provide virtual product demos, allowing customers to see how furniture or appliances would look in their homes.

3 – AR Cloud and Persistent Experiences:

The AR cloud is an emerging concept that aims to create a shared digital space where virtual objects and information persist across multiple devices and locations. In layman’s terms, users will be able to leave digital notes, create virtual art, and share experiences with others in real-time.

The AR cloud will also enhance collaboration in various industries. Remote teams can have shared virtual workspaces, allowing for seamless communication and collaboration. 

Additionally, location-based AR experiences will become more personalised, providing users with relevant information based on their surroundings, such as directions, recommendations, and localised data.

Virtual Reality Technology Trends in 2023  

Virtual Reality (VR) has been a topic of fascination for decades, promising to transport users to digital realms that defy the boundaries of time and space. 

Too much for the sci-fi loving people of our times. 

And as we are speaking of virtual reality, just to let you know about the shift in the mindset of the people after the advancement of technology, here an interesting fact about the possible first inception of Virtual Reality – In 1897, a group of small audience panicked and left the coffee shop in French suburb as soon as the projection of an arrival train was shown on one of the walls of the cafe.

Can you even imagine how the world would look like after VR will unleash its full potential?

As we embark on the year 2023, VR technology has advanced by leaps and bounds, paving the way for exciting new trends that are set to reshape various industries. Let’s analyse few of them – 

1 – Wireless VR: Cutting the Cords

One of the most significant advancements in VR technology is the move towards wireless experiences. Traditionally, VR headsets required cumbersome wires to connect to computers or gaming consoles, limiting freedom of movement and immersion. 

However, with the introduction of standalone VR headsets, such as the AjnaXR SE and AjnaXR Pro, users can now enjoy untethered experiences. 

In 2023, we can expect to see even more powerful and refined wireless VR headsets, enhancing mobility and eliminating the need for external hardware.

2 – Social VR: Connecting in Virtual Worlds

Virtual reality has the potential to transform social interactions by enabling users to connect with others in immersive virtual environments. In the near future, we anticipate the development of more robust and inclusive social VR experiences, complete with customizable avatars, shared virtual spaces, and enhanced social features.

3 – VR in Education and Healthcare: 

From virtual field trips and historical recreations to medical simulations and complex industrial training, VR will enable learners to engage with subjects and experiences in ways that were previously unimaginable. 

By the end of 2023, we can expect to see VR technology playing an increasingly prominent role in classrooms, training programs, and professional development. 

Moreover, virtual reality has already proven its worth in pain management, mental health treatments, and rehabilitation. Furthermore, we can anticipate further integration of VR in healthcare, with applications such as surgical simulations, telemedicine consultations, and immersive therapy sessions. 

Future of AR and VR in Our Everyday Life

In recent years, Augmented Reality (AR) and Virtual Reality (VR) have rapidly progressed from science-fiction fantasies to promising and exciting technologies that are transforming various industries. From entertainment and education to healthcare and business and retail, the potential applications of AR and VR seem boundless. As these technologies become increasingly accessible and sophisticated, it’s worth exploring how they will shape our everyday lives in the not-so-far future.

Let’s walk through some of them here. 

1 – Augmented Reality Enhancing Real-World Experiences

We’ve already seen glimpses of this in mobile apps like Pokemon GO, but the future holds much more. Imagine walking into a museum, and through your AR glasses, historical figures come to life to provide interactive guided tours. Or while shopping, you can try on virtual outfits (such the case at Lenskart or a Tattoo art creation application called InkHunter) without stepping into a changing room. AR will revolutionise the way we experience everyday activities, just making them more accessible and fun.

2 – Virtual Reality Redefining Communication and Socialising

Instead of traditional video calls, imagine stepping into a VR environment where you and your loved ones can meet, chat, and play games together. In the corporate world too, virtual meetings will become more immersive, making remote work feel like a shared physical workspace. VR will break geographical barriers, enabling people from different corners of the world to connect and collaborate effortlessly.

3 – Redefining Shopping and Retail

Customers can virtually try on clothes, test home decor (IKEA App), and visualise products in their spaces before making a purchase. 

Physical stores are incorporating AR elements to provide interactive shopping experiences, merging the convenience of online shopping with the tactile nature of brick-and-mortar stores. Personalised product recommendations based on individual preferences and needs will become the new common for the world. 

Future of MR in India 

In the context of India, a nation known for its rapid digital transformation, the future of MR shines brightly. The potential applications of MR in India are significant as India has the largest market for technology consumers. 

For its full potential to be unleashed, and make India a flag-bearer in this marathon,  investment in research and development, infrastructure, and especially skill development is crucial. 

With the right vision and concerted efforts, India can position itself as a global leader in harnessing the power of Mixed Reality for a better future.

How this emerging technology can reshape industries, enhance education, revolutionise healthcare, and empower businesses across India is what we’ll explore now. 

1 – Reshaping Industries:

Industries such as manufacturing, architecture, and design can leverage MR to enhance productivity and efficiency. Imagine engineers visualising complex designs in 3D space or architects immersing themselves in virtual walkthroughs of their creations. These possibilities open up new avenues for innovation and collaboration, ultimately leading to better outcomes.

2 – Education Empowerment:

Education in India stands to gain significantly from MR technology. Traditional classroom learning can be revolutionised with immersive experiences that transport students to historical eras, distant planets, or scientific laboratories. 

By providing hands-on virtual simulations, MR has the potential to bridge the urban-rural divide by bringing quality education to remote areas through virtual classrooms and interactive learning modules.

3 – Revolutionising Healthcare:

The healthcare sector in India can be significantly transformed as medical professionals can utilise MR to enhance diagnostics, surgical planning, and patient care. 

Surgeons can visualise complex procedures in real-time and overlay vital patient information, leading to safer and more precise surgeries. 

Additionally, MR can facilitate remote consultations, enabling specialists to reach underserved areas, thereby improving access to healthcare. 

4 – Empowering Businesses:

Businesses in India can leverage MR to create captivating and interactive experiences for their customers. Retailers can offer virtual try-ons, allowing customers to visualise products before purchasing them. 

5 – Elevating Marketing & Sales Standards:

MR can also be used for immersive marketing campaigns, enabling brands to engage customers on a whole new level. Furthermore, remote collaboration and training can be facilitated through MR, reducing travel costs and increasing efficiency.

Biggest Contributors to AR, VR, and MR Technologies in India

In India, MR technologies have gained significant traction in recent years, thanks to the contributions of visionary individuals and organisations. 

Let’s explore some of the biggest contributors to AR, VR, and MR technologies in India and how their innovations are shaping the future of these immersive technologies.

Tata Elxsi

Tata Elxsi is a leading global design and technology services company based in India, with a strong focus on AR, VR, and MR. They have made notable contributions to these technologies through their research and development initiatives. 

The company offers cutting-edge solutions in the field of virtual and augmented reality, including designing and developing immersive experiences, creating virtual prototypes, and delivering advanced visualisation solutions. 

Inkers

Inkers, an Indian startup, has emerged as a key player in the AR, VR, and MR space. The company specialises in creating interactive and immersive experiences for a range of industries. 

Inkers has developed innovative solutions like AR/VR-based training platforms, virtual showrooms, and marketing campaigns to enhance customer engagement. Their contributions have had a significant impact on industries such as real estate, retail, tourism, and education, where immersive technologies are being increasingly utilised.

AjnaLens

AjnaLens is a Mumbai-based company known for its pioneering work in the AR, VR, and MR domains. Recently winning at 14th Auggie Awards at CES 2023 for its state-of-the-art XR platform, AjnaVidya, AjnaLens have developed a wide range of solutions that have been widely recognized for their innovation and impact. 

Having an entire ecosystem for businesses, developers and professionals to grow their skills, hone their expertise, and scale their business, is what AjnaLens aims for which extends to various sectors, including defence, manufacturing, and education. 

They have developed solutions like military training simulations, virtual employee training platforms, enterprise solutions and more. The company’s contributions included AjnaVidya, AjnaConnect to bring the XR community under one roof, Ajna Creator Program, to train and upskill the youth in the advancement of the XR technologies, and AjnaXR, the lightest and cheapest XR headset with the most advanced software and hardware features. These all contribute towards improving training efficiency, enhancing visualisation, and creating immersive experiences that were previously unimaginable.

How Mixed Reality Solutions can Help Industries to Grow 

By merging the physical and virtual worlds, MR solutions offer unique opportunities for businesses to enhance productivity, improve customer experiences, and unlock new avenues for growth. From manufacturing and healthcare to education, retail, and architecture, the applications of MR are vast and diverse but let’s just try to go through some of the most prominent and promising ones.

1 – Manufacturing and Engineering

The manufacturing and engineering sectors are among the first to embrace MR solutions. By leveraging XR technologies,  manufacturers streamline design processes, reduce errors, and optimise production lines. 

Honeywell, an engineering conglomerate, uses AR headset to simulate various training scenarios to virtually train its employees on C300, Honeywell’s process control tool, without any physical contact with C300. Using the AR headset, employees can learn skills for controller replacement, fuse replacement, and power supply grounding.

2 – Healthcare

In medical training, AR and VR enable students to simulate surgeries and gain hands-on experience in a safe environment. Surgeons can also benefit from MR by using 3D models and real-time imaging during complex procedures, enhancing precision and reducing risks. 

In Canada, University students developed a VR-based game to distract cancer patients from pain felt during chemotherapy. 

Surgeons at the Cleveland Clinic are using XR to layer 3-d virtual projections of patients’ anatomies to improve efficiency and reduce procedure time. 

According to Harvard Business Review, VR-trained surgeons are 230% more efficient at performing surgical procedures than traditionally trained specialists. 

3 – Education

Education is another field where MR solutions can revolutionise the learning experience. For example, history lessons can come to life as students explore ancient civilizations, or biology classes can involve virtual dissections and exploration of the human body. 

Northeastern University students can quickly apply their skills in the real world as Mixed Reality Headsets cut training time by 83 percent helping students acquire the technique in just 30 minutes! They call MR Technology a ‘Game-Changer’ in the training realm of biotech.

4 – Retail and E-commerce

Mixed reality solutions offer unique, interactive and personalised experiences that boost customer engagement, reduce returns, and ultimately increase sales. Additionally, MR can provide data insights into customer behaviour, enabling retailers to make informed decisions about store layout, product placement, and inventory management.

Retailers such as Sephora and Warby Parker have successfully integrated virtual try-on features into their e-commerce platforms, providing a more engaging and personalised shopping experience for their customers.

Retailers like Amazon and Wayfair have integrated 3D product models and virtual tours into their platforms to enhance the online shopping experience.

Walmart, with the help of Virtual Reality headsets for employee training sessions, has utilised immersive learning in customer service skills. Since then, there’s a 30% increase in employee satisfaction, and 10% to 15% higher knowledge retention. Walmart has started rolling out more than 17,000 VR headsets throughout the U.S., for their more than one million employees to effectively and quickly learn key skills.

5 – Architecture and Construction

With MR solutions, architects can create virtual walkthroughs of their designs, allowing clients to experience the space before construction begins. On construction sites, MR can assist in visualising building components, providing real-time guidance to workers, and improving collaboration between different teams, ultimately leading to faster and more efficient construction processes.

Houzz, a California based interior designing company, relies on AR to help their customers imagine their future furnishings and get ideas for home improvement. According to the agency claims, this increases purchase probability to 11 times!!!

These are just a few examples of how MR is being utilised in the various industries and how India could be the epicentre of this promising change. As the technology continues to evolve, new and innovative use cases are likely to emerge, further transforming the construction processes and enhancing overall efficiency